The initiative to create a new online store for the company was aimed at transforming all business processes associated with the online sales channel. At the stage of project preparation, feedback was collected from customers about the work of the previous electronic trading platform, an analysis of the requirements and wishes of customers was carried out, the development trends of the B2B e-commerce market and the best world practices were studied.

In the process of developing a new online store, the wave method of launching the platform's functionality was used, which allows to always present a finished product to customers. During the implementation of the project, the difficulties associated with the need to create a single solution for B2B and B2C were overcome. Products atypical for e-commerce, multidirectional requirements of various categories of consumers were implemented. Clients took a direct part in the creation of the online store, expressing 400 wishes and suggestions, which were considered during the development. As part of the SAP Commerce Cloud implementation project, the online store of rolled metal products was integrated with Severstal's SAP ERP.